Privacy Policy

Last updated:

This Privacy Policy describes how Vitapurify ("we," "us," or "our"), operating at vitapurify.shop, collects, uses, stores, and protects personal data when you use our website, purchase our personalized morning routine systems, ritual kits, or morning blueprint services, or otherwise interact with us. We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR), the Finnish Data Protection Act (1050/2018), and other applicable data protection legislation.

1. Data Controller

The data controller responsible for your personal data is Vitapurify, located at Purilas 10, 40100 Jyväskylä, Finland. You may contact us regarding data protection matters at message@vitapurify.shop or by phone at +358408474770 during our business hours, Monday through Friday, 9:00 to 17:00 EET.

2. Scope of This Policy

This policy applies to all personal data processed in connection with our morning routine products and services, including but not limited to: Dawn Starter Kit, Balanced Morning Blueprint, Premium Ritual System, custom morning blueprint design, discovery sessions, digital companion guides, seasonal adjustment consultations, and all related support services offered through vitapurify.shop.

3. Personal Data We Collect

We collect personal data that you voluntarily provide and data generated through your use of our services:

• Identity and contact data: full name, email address, phone number, postal address when ordering physical ritual cards included in the Premium Ritual System.
• Morning routine preferences: wake time, sleep patterns, work schedule, household composition, movement preferences, dietary habits relevant to morning nourishment timing, and goals you share during discovery sessions.
• Order and transaction data: products purchased, order dates, payment confirmation references, delivery preferences, and communication history related to your ritual kit or blueprint.
• Technical data: IP address, browser type, device information, pages visited on vitapurify.shop, referral source, and cookie identifiers as described in our Cookies Policy.
• Communication data: messages submitted through our contact form, email correspondence, and notes from consultation sessions.

4. How We Collect Personal Data

We collect personal data when you complete our contact form on sunrise-contact.html, place an order for a ritual kit, participate in a discovery session, communicate with us via email or phone, browse our website, or consent to cookies. We do not collect personal data from third-party data brokers for our morning routine services.

5. Legal Bases for Processing

We process your personal data on the following legal bases under Article 6 of the GDPR:

• Performance of a contract: processing necessary to deliver your ordered ritual kit, morning blueprint, or consultation services.
• Consent: when you tick the consent checkbox on our contact form or accept non-essential cookies.
• Legitimate interests: improving our morning routine products, ensuring website security, and communicating about services you have expressed interest in, balanced against your rights.
• Legal obligation: retaining transaction records as required by Finnish accounting and tax legislation.

6. How We Use Your Personal Data

We use your personal data exclusively for purposes related to our morning routine products and services:

• Creating and delivering your personalized morning blueprint and ritual kit materials.
• Conducting discovery sessions and two-week or four-week refinement support included in your purchased package.
• Preparing seasonal light adjustment recommendations for Finnish climate conditions.
• Processing orders, sending digital delivery links, and shipping physical ritual cards for Premium Ritual System customers.
• Responding to inquiries, providing customer support, and resolving issues with your morning routine system.
• Analyzing aggregated website usage to improve vitapurify.shop and our service offerings.
• Complying with legal obligations and protecting our legitimate business interests.

7. Data Sharing and Recipients

We do not sell your personal data. We may share data with the following categories of recipients only when necessary:

• Payment processing partners to complete transactions for ritual kit purchases.
• Website hosting and email service providers that store data on our behalf under data processing agreements compliant with GDPR.
• Postal and courier services when delivering physical ritual cards included in the Premium Ritual System.
• Public authorities when required by Finnish or EU law.

If personal data is transferred outside the European Economic Area, we ensure appropriate safeguards such as Standard Contractual Clauses approved by the European Commission are in place.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy:

• Morning routine preferences and blueprint documents: retained for the duration of your active service period plus three years to allow reorders and seasonal updates.
• Order and payment records: retained for seven years as required by Finnish accounting legislation.
• Contact form submissions without resulting orders: retained for twelve months unless you request earlier deletion.
• Cookie-related data: retained according to periods specified in our Cookies Policy.

9. Your Rights Under GDPR

As a data subject in the European Union and Finland, you have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data, such as updated wake times for your blueprint.
• Right to erasure: request deletion of your data when no longer needed, subject to legal retention requirements.
• Right to restriction: request limited processing in certain circumstances.
• Right to data portability: receive your routine preference data in a structured, machine-readable format.
• Right to object: object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at message@vitapurify.shop. We will respond within thirty days. You also have the right to lodge a complaint with the Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto) in Finland if you believe your rights have been violated.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption of data in transit via HTTPS, access controls limiting employee access to client routine data, secure storage of digital blueprint files, and regular review of our security practices. While we strive to protect your information, no method of electronic transmission is completely secure.

11. Children's Privacy

Our morning routine products and services are designed for adults. We do not knowingly collect personal data from individuals under sixteen years of age. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

12. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects. All morning blueprints are reviewed and customized by our team before delivery.

13. Third-Party Links

Our website may contain links to third-party services such as Google Maps for studio location display. These services have their own privacy policies, and we are not responsible for their data practices. We encourage you to review their policies before providing personal data.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our morning routine products, services, or legal requirements. The updated version will be posted on this page with a revised date. Continued use of vitapurify.shop after changes constitutes acceptance of the updated policy.

15. Contact Us

For questions about this Privacy Policy or our data practices related to your ritual kit or morning blueprint, contact Vitapurify at message@vitapurify.shop, call +358408474770, or visit us at Purilas 10, 40100 Jyväskylä, Finland.